Netflix plans to introduce a TikTok-like vertical video feed along with a new design for its mobile app by the end of this month. This new feature aims to make it easier for users to discover new movies and series. Netflix has also stated that it is utilizing generative AI technology to recommend appropriate content to members at the right time.
Reed Hastings, co-founder of Netflix, announced that he will resign from his position as a board member after his term ends next June. Hastings played a pivotal role in transforming Netflix from a DVD-by-mail service to a streaming giant. He is now expected to focus more on philanthropic efforts.
Last month, Netflix raised its subscription fees. The ad-supported plan now costs $8.99 per month, and the ad-free standard plan is priced at $19.99 monthly. After updating the TV app design last year, Netflix is now preparing for a significant update to its mobile app.
