IME Limited has appointed the renowned singer and actor Prakash Saput as its official music ambassador. The company has brought him on board to enhance the effectiveness of its remittance services and strengthen its relationship with customers. The newly appointed music ambassador, Saput, has expressed his commitment to connecting Nepali brothers and sisters worldwide to their homeland through music.
Kathmandu, 7 Ashad — IME Limited publicly announced Prakash Saput as its music ambassador in a recent event. According to the company, Saput was included to boost the efficiency of remittance services and deepen customer engagement. Known for his original folk compositions and socially conscious songs, Saput enjoys widespread popularity within the Nepali community.
Saput has been presenting the sentiments of Nepalese working in the global labor market through his music. IME believes that his partnership will further support efforts to raise public awareness of remittance’s role in the country’s economic and social development. At the agreement signing event, IME Managing Director Badri Katwal said, “Saput’s creative work reflects society’s realities and resonates emotionally, making this collaboration a distinctive addition to our campaign.”
He added that music is the most effective medium to bridge the distance between the homeland and abroad, serving as a guide for migrant Nepali workers. Meanwhile, singer Saput expressed his enthusiasm about associating with an esteemed institution like IME. He pledged to use music to keep connecting Nepali brothers and sisters scattered worldwide to their motherland.
