In Shin-Okubo, Tokyo, Japan, the newly opened ‘Hana Boutique’ aims to provide traditional and modern Nepali clothing. With the growing Nepali population in Japan, various types of Nepali businesses are flourishing. In this context, Hana Boutique was established in the heart of Tokyo’s Shin-Okubo area to offer traditional, cultural, and contemporary attire to the Nepali community residing in Japan. It is expected to become a preferred destination for Nepalese living abroad who wish to embrace their Nepali identity and culture.
The area is densely populated and frequently visited by the Nepali community. At Hana Boutique, customers can find premium Singaporean chiffon sarees, Singaporean dresses, quality sweaters imported from the United Kingdom, lungis from Japan and the Netherlands, as well as essential women’s clothing such as blouses, kurta-salwar, lehengas, and a variety of attractive designs. According to the boutique’s owner, Menuka Gurung, a diverse range of high-quality international brand clothing, including T-shirts and fashion accessories for men, is also available.
Another distinctive feature of the boutique is its collection of garments reflecting Nepali ethnic and cultural identities. It offers traditional attire from various ethnic communities such as Gurung, Magar, Rai, Limbu, as well as Tehrathum Dhaka and other Nepali Dhaka textiles. Gurung explained that the boutique provides comprehensive tailoring services based on customers’ needs, including design, fitting for kurtas, lehengas, blouses, and adjustments to sizes. Hana Boutique was established with the aim of providing all the necessary attire for cultural and family occasions such as Teej, Dashain, Tihar, weddings, bratabandha, and other festivals all in one place.
