Sudurpashchim Royals confirmed on Friday a three-year agreement with Red Bull as their main sponsor. Kathmandu, 19 Ashar – Red Bull has become the main sponsor of the Sudurpashchim Royals, a franchise team in the Nepal Premier League (NPL). The sponsorship deal was signed on Friday by Prakash Khadka, Chief Executive Officer (CEO) of Sudurpashchim Royals, and Surendra Silwal, Managing Director of Saras Beverage (Red Bull). Under this agreement, Red Bull will support Sudurpashchim Royals for the next three years.
Sudurpashchim Royals is one of the NPL’s franchises with the most popular and largest fan base. The team has been runners-up twice. Both parties believe that the collaboration with Red Bull, a brand highly favored among youth, will strengthen the team’s commercial expansion and enhance the brand’s outreach and recognition. “We are extremely excited to welcome a globally renowned brand like Red Bull as our main sponsor,” said Prakash Khadka, CEO of Sudurpashchim Royals.
“This partnership will further solidify Sudurpashchim Royals’ commercial journey and help elevate Nepali cricket to new heights,” Khadka added, noting that preparations for the third season have already begun alongside the main sponsorship agreement. Surendra Silwal, Managing Director of Saras Beverage (Red Bull), expressed happiness to collaborate with a team like Sudurpashchim Royals that boasts a large fan base, consistent excellent performance, and remarkable popularity among youth.
Both parties highlighted that Red Bull and Sudurpashchim Royals embody energy, enthusiasm, and excellence. They are confident this partnership will inject additional vitality into the team and significantly strengthen Red Bull’s professional presence. They also expect this collaboration to positively impact the professional development of Nepali cricket, the expansion of sports marketing, and the enhancement of the NPL’s brand value.
