Government Launches ‘Devbhumi Nepal’ Campaign to Promote Religious Tourism through ‘Pilgrimage Diplomacy’

April 11, Kathmandu – The government has decided to launch a national campaign titled ‘Devbhumi Nepal’ aimed at establishing Nepal as a global spiritual tourism hub. This initiative was clearly outlined by President Ram Chandra Paudel in the policy and programs presented to the Federal Parliament for the upcoming fiscal year 2083/84.

Under this campaign, major pilgrimage sites such as Pashupatinath, Lumbini, Janakpur Dham, and Muktinath will be promoted as key tourism destinations. The policy program emphasizes advancing Nepal’s principal religious regions through ‘pilgrimage diplomacy.’ The initiative prioritizes developing Nepal as an emerging destination for religious, cultural, health, educational, film, spiritual, and leisure tourism.

Employment opportunities will be generated through homestays. The government plans to link community-run homestays with local arts, culture, and traditions to boost income for marginalized and Dalit communities by creating job opportunities. Additionally, the policy includes implementing a living museum concept and connecting at least 5,000 new homestays under the ‘Nepal Homestay’ branding to a booking platform.